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Where Shall I Invest?

7/1/2022

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By H. Kent Aguillard
“  . . . for where your treasure is, there your heart will be also. . . . . No one can serve two masters; for either he will hate the one and love the other, or he will be devoted to one and despise the other. You cannot serve God and wealth."
Matthew 6:21, 24

 
Investing is a long-time enterprise dating back to ancient times. There are so many references and accounts in multiple cultures as to how people have invested in times past that listing even some is unnecessary. The Bible talks about investing, interest, and how honest dealings in business are not suggestions but are demanded by God.

Pension plans, IRAs, ERISA qualified plans, “QUADROs”, hedge funds, commercial property, the list goes on. Many institutions want you to bring your money to them to invest it for you. People spend a lot of time trying to increase their financial holdings and to acquire more “stuff”. How much money is enough? What if you had $100 million, would that be enough or would you want “Just one more million”. I know some people who seem to never be satisfied with what they have and hence are never really content or happy and certainly have no joy. Joy comes from God. True joy can only come from Him, period.

There is a parable Jesus used about a man who had so much abundance that he said to himself that he would have build more and larger barns in which to store his tangible wealth, his crops etc. Then Jesus said, “But God said to him, ‘You fool! This very night your soul is demanded of you; and as for all that you have prepared, who will own it now?’  Such is the one who stores up treasure for himself, and is not rich in relation to God.” Luke 12:20-21.

One of the most valuable commodities we have is our time. You cannot create time. How do you invest your time? When you are past your prime and sitting in your camp, house, on the beach relaxing, in a boat fishing, or some other peaceful location will you be able to say, “I may not have much here but my reward in heaven is great.” 

Parents and grandparents, do you invest in your children and grandchildren? I don’t mean taking them to some event or to practice for some sport. I mean do you talk and teach your children or grandchildren about life, what is right and wrong, what real love is, how a man should treat his wife, respect for elders, to not waist money, to save, to work, to read? Does your son know how to change a flat tire? Does your daughter know how to properly maintain her vehicle, when to change the oil, rotate the tires, how to drive safely? 

All these life-chores require time and it takes time to learn how to do them correctly. I learn a lot as a youngster because I grew up on a farm. While in college I worked, when not in school, in the oil field and at some of the industries west of Lake Charles. I played football at McNeese so I had coaches who invested their time in me. I learned a lot about how to work and to contribute to a meaningful enterprise. Someone (truthfully many ‘some ones’) had to teach me so they invested their time in me. 

You have time to do what you want to do. Saying that you are too busy or have too many important things to do so you can avoid spending time with your family – your wife or husband, children, grandchildren, siblings, parents, or friends is simply not true. Everyone finds time to do what they want to do. I knew a guy who kept his golf clubs in his vehicle so he could play a round of golf at a moment’s notice. Another man I knew kept 3 fishing rods and a tackle box in his vehicle so he could stop at any roadside pond, lake, gulley, or water body and fish – at any time he decided to. 

Don’t be one of those souls who when he or she is standing before the Judgment Seat and God asks him, “Why should I allow you into My eternal kingdom full of unspeakable joys, happiness, and comfort, you answer, “Well, I worked really hard to make a living, went to church when I could, never murdered anyone, I paid my taxes, and never cheated on my spouse. I was just too busy so I couldn’t spend much time following Jesus and being alone with You. And Lord, I tried the ‘love your neighbor as yourself thing’ but he was a real jerk so I figured you’d give me a pass on that.” 

You don’t get a do-over when your earth suit wears out. When your body stops existing as a biological unit and your soul, which is who you are, leaves for eternity you won’t be able to say to God, “Lord, can I please have just one more day to set things right?” In golf it’s called a “Mulligan”. 

​This all may sound harsh but if you get aggravated reading this and as a result you do something now about your future, priorities, and relationship with God then this article’s purpose has been met and you won’t end up separated from God in a hopeless place for eternity that was created for the devil and his crew not for man. God sends no one to hell. Anyone who goes to hell has to do that intentionally by wading through the blood of Jesus, ignoring the Cross, ignoring the Resurrection, and trampling God’s love. 

​Make the main thing the main thing. God will not share you with anyone or anything. 

Kent Aguillard 
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What Now?

4/1/2022

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By H. Kent Aguillard
He is not here, for He has risen, just as He said. Come, see the place where He was lying.
Matthew 28:6
​To understand the miracle that occurred on what we call “Good Friday” and Resurrection Day (some call Easter) you must understand that the Cross wasn’t something that happened to Jesus, it was His purpose for coming. God is holy. “Holy” means separated from sin. Sin is offensive to God and separates us from Him. When you offend a friend or family member the offense separates you until there is reconciliation. God sent Jesus to be the recipient of the consequences of our wrongdoing (our sin) and to clear the impediment from us having the relationship with God He intends. God wants to have a perfect relationship with you. 

The world today doesn’t like to hear the word “sin”. Many think that if they are good enough they will see God. How “good” is “good enough”? If being good was all we had to do then why did God send Jesus, a Savior? Sent to save us from what? 

​Most people do not like to be confronted with their selfishness, self-centeredness, lust, and who they really are. Hearing about “sin” reminds us of what we really are, sinners.

Sin has a consequence and the consequence is separation from God in a place He made for Satan and demons, not man. Man can choose to avoid God’s heaven by not believing and surrendering who you are and your ‘religion’ to be a follower of Jesus. Christianity is a Person we follow, not a set of rules to keep or a list of “do’s and don’ts”.

Satan knows all about Jesus, His birth, life, miracles He did, crucifixion, resurrection, and Jesus’ eventual return. Satan has been knowing Jesus before there was an earth. Satan knows more scripture than you and me and far more about Jesus than we do yet Satan is not a Christian. 

There is a difference in religion and relationship. Jesus came to show us who God is and to suffer in our place so we can have the right to stand before God and have a Father – son or daughter relationship with Him. God didn’t make a list of every sin man can commit and then assign a suitable consequence or punishment to each one. Sin by its nature has a consequence, like fire. If you stick your hand in a fire the consequence is burned flesh. It is the nature of fire to burn. It is the nature of sin to kill and separate. 

There are three distinct differences or unique characteristics of Christianity that differentiate it from other religions. 

First, every other religion teaches that we have to earn or work our way to God.

Christianity teaches we are saved by grace through faith, not due to works. We are saved by the atonement of the Lord Christ. Ephesians 2:8-9.

Second, other religions have systems of rules to appease their god. Christianity is a relationship with the only true God.
 
Third, no other religion has an empty tomb. We’re the only people who follow a leader who died and came back to life. That is historical fact.

Peter said that there is no other name under heaven given among men by which we must be saved. He was referring to Jesus. Jesus Himself said he was the only way to God. See John 14:6.

I cannot imagine what it was like for Jesus to sustain the burden of our sin. He never sinned so He didn’t know what being guilty felt like until it was dropped on Him all at once there in the Garden the night before He was executed. One moment He’s referring to God as “Abba”, a very intimate term similar to but not as intimate as “daddy”. A few hours later He cries “My God! My God! Why have You forsaken Me?” What happened? What changed? Why was God “Abba” then Jesus gets formal calling Him “God”? God was there, watching as Jesus died under the burden of the sins of man.

Jesus became sin on the Cross so we could know the righteousness of God. That was His mission and He fulfilled it completely. God allowed His only Son to die for us. Then Jesus rose from the dead and is coming back.

It’s your move. What now? 

​Kent Aguillard
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There Is No Right Way to do the Wrong Thing

2/1/2022

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By H. Kent Aguillard
All Scripture is inspired by God and profitable for teaching, for reproof, for correction, for training in righteousness .
1 Timothy 3:18
Many Christians believe the Bible is the inspired, infallible, and inerrant word of God. Others pick and choose which parts they believe that meets one or more of their criteria. And still other people don’t believe the Bible is any more than a book full of stories, moral teachings, historical accounts, and fiction. What do you believe the Bible is or is not?

There are things people do, I’ll call them “acts”, and things they don’t do called “omissions”. There are acts and omissions which most people would define as “wrong”. The question is “Who decides what is ‘right’ and what is ‘wrong’?” Where does the idea that taking someone else’s property without their consent is stealing and is wrong? Where does the ancient (thousands of years old) concept that marriage is between a man and a woman come from? Where does the idea come from that once a man and woman join together in marriage they should stay loyal to each other in every respect? Who made men and women different is so many ways yet perfectly compatible and designed for each other? Where does “it” say what is right and what is wrong? 
 
The source of what acts or omissions are right or wrong is God, the One who created everything and named all the stars. He owns the cattle on the thousand hills and beasts of the field and forest are His. He created man in His image. He is the final source of rightness, righteous, goodness, justice, honesty, perfection, and much more but most of all love. God is love. 

Today we see a significant change in culture and social mores; meaning what was socially acceptable and generally “right” for a very long time from traditional Judeo-Christian values to a new way of defining what is moral and what is not moral or right. Same sex marriage wasn’t condemned in the 1800s and most of the 1900s because there was no such thing nor was there any thought of it. Stated another way, there were no policies, regulations, court decisions, or laws addressing the rights of a transgender person because there were none, at least not as we see today.  
            
I notice how things that could be said just a few years ago without any thought of repercussion or offending someone are now considered evidence of bigotry, unfairness, mean, hateful, and damaging to some group or groups that didn’t exist before. I noticed how the content of television commercials have changed and the actors  used in those marketing tools have changed. 

There is a lot of “me” and self-centeredness in America today. I fear we are entertaining ourselves to death. We’ve given up so many areas of privacy just so we can use smart phones, smart TV’s, social media activity, in-home electronic listening devices from which we can order everything from a new car to cheeseburgers (and have it delivered). 
 
What was clearly wrong in the past is not only right and acceptable now but you are condemned if you disagree with any such conduct or acts. As I said before, you can call a game played with bats, balls, gloves, and bases over nine innings football but its baseball and calling it something else doesn’t change reality.
 
You all know of which I speak. The question is “What are you going to do about all this confusion, change, and social chaos?” I suggest you get close to authoritative and godly clergy and lay leaders. Get into a Bible study group. Forget about denominational lines. Those need to go in this instance. Find a group of people who meet to pray and study the Bible and get into that group. Men! Step up and lead your family. Bring them to church. Go visit your priest, pastor, or church leader and pray with him or her. Yes, go meet your pastor and pray for him or her and with them and do it often. 

Finally, read the Bible. Read it every day or night. Start with the gospel of John and then move to Matthew and the rest of the New Testament. Pick a book of the Old Testament and read from it daily also. 
 
​Why is this so important? Because, there is no right way to do the wrong thing. 
 
 Kent Aguillard
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What Kind of Seed do You Sow?

1/1/2022

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By H. Kent Aguillard
“Behold, the sower went out to sow; and as he sowed, some seeds fell beside the road, and the birds came and ate them up. Others fell on the rocky places, where they did not have much soil; and immediately they sprang up, because they had no depth of soil. But when the sun had risen, they were scorched; and because they had no root, they withered away. Others fell among the thorns, and the thorns came up and choked them out. And others fell on the good soil and yielded a crop, some a hundredfold, some sixty, and some thirty. He who has ears, let him hear.” 
Matthew 13:3-9
When I was young and full of myself, I had the opportunity to play college football. I remember the excitement as I prepared to leave my small hometown and head to the “Big City” and the University. Like most young men, there were 3 things on my mind most of the time.  Walking the straight and narrow as I was taught to was not high on my list of priorities. I remember my mother’s stern look and drill instructor-like demeanor, “ Don’t you sow any wild oats, and if you do they better not come  up.” Back then I wasn’t learned in literary disciplines but I knew exactly what she meant.

The word “sow” isn’t used much. Instead, we say “plant”. The above verse comes from a “parable”; a type of short story used to impart a moral or spiritual message. In this one the Lord used the illustration of a farmer planting. 

This article is to get you to think about more than the daily grind. 

The seed in the parable is like the seed you plant, not all of it grows and produces a harvestable yield. The seed in this parable is the Word of God. Although many hear it, it doesn’t produce fruit in most people. Some hearers begin with good intentions but something happens to prevent the “seed” from maturing. Weeds are a problem in farming and if not eliminated can harm yields. Do you “weed” your life, rid yourself of that which is not good?

Consider two questions. First, what kind of seed are you sowing? I am not, of course, referring to literal seeds like rice, corn, or whatever you plant. I refer to the words you speak or don’t speak, the actions  you take or don’t take, the prayers you pray, and those you do not. 

There is a saying, “I can’t hear what you’re saying because what you are doing is so loud.” Do your actions and words match? Do you encourage others or complain? If your grandchildren were asked what kind of things you say what would their answer be? What “seeds” do your children see you plant? My dad said “The best fertilizer is the footprints of the farmer.” I think you know what that means. Action and oversight. 
 
Second, “Has the “seed” in the parable taken root in you and what has it yielded?” 

You can plant seed, but you cannot make it grow. You can inseminate a female animal, but you cannot create life. 

Despite all our advances in agriculture and science, we cannot create life. We can create an environment within which life can begin but we cannot create the egg, sperm, soil, seed, water, light, moisture, or nutrients. We plant and husband the seed and rely on “nature” to run its course.

Listen to wise people, seek them out. Watch over your fields, flocks, and herds. The second greatest gift a father can give his children is to love their mother. Sow good seed, in good soil, and do your part. God will do His. 
 
Kent Aguillard  
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So You Want to be a Farmer?

12/1/2021

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By H. Kent Aguillard

The hard-working farmer ought to be the first to receive his share of the crops. 
2 Timothy 2:6

​Life as I experienced growing up on “the farm” was simple, sheltered, structured, safe – generally a life any right-thinking parent would want for his or her children. There was no divorce (we didn’t know anyone who was divorced), rampant government programs, $3 or more per gallon diesel, COVID 19, telephones without a cord attached to the wall, Sunday football games before 1 p.m., a Sunday without worship – you get the idea. We wore hand-me-downs to church and Sunday was the only day my daddy didn’t work. 
 
By now you’re thinking, “Who is this baby-boomer guy and what is he talking about?” If you are younger than, hmmm, 58 I’d say you probably have no clue to that which I refer. Life on the farm was America at its best. We got many of our soldiers, sailors, airman, and Marines from “the farm”. 
 
Then came bigger, stronger, faster everything. Equipment with computers, massive and many government programs, credit, debt, faster, faster, and faster everything. Well, “With shekels come shackles.” You know that of which I speak. The Bible says the borrower is the slave of the lender. That’s not God’s design for man. 
 
I read some articles about how we should be thankful for this and that, how we are “blessed”, and a brief mention of some “good” things. There is one major problem with those articles, there is not one mention of the Most High God or Jesus the Lord Christ from Whom come the blessings. Why are we fearful of saying “Thank you God, our Father”? Last time I checked “Jesus” wasn’t on the list of “bad” words. 
 
There, I said it, God and Jesus. I suspect the last thing you expected was an article about farming, debt, what can be done about it that mentions God and Jesus (hey c’mon its almost Christmas) written by a lawyer.
 
There are machinations and remedies created by man to address debt. Some are really good and as the Supreme Court wrote over a hundred years ago, “Bankruptcy is for the honest but unfortunate debtor.”  One remedy is the Small Business Reorganization Act referred to by those of us in that legal industry as “SBRA” (“say bruh”). That is version of chapter 11 reorganization tailored to small business such as family farmers have. There is also chapter 12 which has been around for a good while that was enacted for farmers and ranchers. Personally, I prefer the SBRA vehicle. I’m told President Trump was instrumental in getting SBRA enacted. I know he signed it into law. 
 
I am new to Louisiana Farm and Ranch as a contributor. I like reading it. While the offerings of institutional pundits, officials, program leaders, etc. are informative, it appeared to me you needed to hear something else, something different, something informative and encouraging. 
 
Brothers and sisters on the farm and ranch, don’t give up! There is more to life than $1,000 per ton fertilizer, six figure crop loans, government subsidies no one really comprehends, disconnected Washington D.C., and low prices for what you produce. Remember Who made the dirt you plow. “I am the God of all flesh, is there anything too difficult for Me?” Jeremiah 32:27 is true. 
 
Be careful from whom you take advice. Give thanks to the One you should thank. Christmas is not about presents but His presence. God is still in business and He loves farmers and ranchers. He’s only a bent knee away. 
 
Kent Aguillard
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The importance of networking with farmers to see and learn from our peeps, both in Louisiana and afar

3/1/2020

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By Amelia Levin Kent 
Opportunities to connect and network with other farmers and ranchers are something I don’t take for granted. I’m writing this as we’re concluding the seventh beef tour through Louisiana Farm Bureau’s Livestock Advisory Committee.  As I reflect on these trips spanning Texas, Oklahoma, Mississippi, Arkansas, Missouri and now Florida, I am amazed at how priceless these experiences are.  We’ve seen small farms and large ranches, incredibly rich seedstock operations, dairies which process milk on site, and make cheese and ice cream, stocker outfits weaning and preconditioning tens of thousands of cattle - the list is endless and I can go on and on.
 
In full disclosure, after each of these trips, I’m pretty sure I’m guilty of saying, “this was the best trip yet!”  Yet, what strikes me about the trip to Florida is how similar our environmental challenges are and what we can learn from much larger scale ranches utilizing many of the same grasses we have.  The visits to Mississippi and Arkansas were similar in that aspect, as we share very similar climates and soil structures.  An example being that in many parts of our state, away from the river bottoms and rich delta soil, we have sandy loam soil and Bahia grass.  Across much of the country, Bahia grass is considered unfavorably in comparison to other forage options.  But on our farm, with our naturally acidic soil, that’s the primary warm season forage on which we depend.  Quite frankly, with proper grazing management, our Bahia grass serves our cow/calf operation quite well.  To see the ranches we visited in Florida utilizing many of the same grasses in their cowherd management, on a MUCH larger scale, was refreshing and inherently offers grazing management insight more applicable to our Bahia grass than management priorities and goals with other types of grasses.  
 
Another common theme we saw on our visits was the longevity of these family businesses.  Granted, the initial land purchases were made in a very different time than our current economy, and it was possible to purchase large tracts of land at a reasonable (if not cheap) price per acre.  Many of these acquisitions occurred after the Great Depression, and it was possible to purchase tens of thousands of acres with much less risk and entry costs than in today’s financial climate.  One of the farms we rent has a parallel development story along the same time frame.  Unfortunately, I do not see that sort of growth and expansion as an option for most in our era of slim commodity margins.
 
Yet, the second part of what was so striking about these family businesses is the ability of multiple generations that have come together and successfully kept the land in tact and the businesses viable.  As part of my family is facing a daunting estate succession, seeing these ranch families successfully keeping the business alive while simultaneously bringing younger generations into the operations is incredibly encouraging!
 
Moreover, seeing how these family businesses are utilizing all of their natural resources while maintaining conservation priorities is enlightening.  These ranches are working with various water management and environmental groups as well as research institutions to continually prove that agriculture is in fact sustainable and beneficial to the environment, which is absolutely inspiring. In our social climate of people blaming agriculture for climate change and pollution challenges, these working relationships and collections of data are integral in our efforts to protect and defend our industry.  A saying that stuck with me refers to the argument that cattle are causing pollution of the Everglades downstream.  The response is that Florida has had the same number of cattle for more than 100 years, yet the population has grown 20-fold to 22 million people in that same time and the number of visitors is over 115 million people each year.  The Everglades weren’t polluted 100 years ago, so how are the cattle to blame?   
 
Something else that is so special about these trips is the opportunity to meet and develop friendships with new people while also spending quality time with old friends.  Not only are we meeting people through the tours, we’re also visiting with peers from throughout our state.  One of the things I learned early in my advocacy journey is how important networking is.  When approached with questions, I know there is no way I can answer everything I’m asked.  But you can be sure I know someone who does know the answers I do not, and they’re often just a phone call away.  I encourage everyone get passed their farm gates to see and learn from our peers, both in Louisiana and afar.   ​
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Rich and famous should consider their own carbon footprint

1/1/2020

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​By Amelia Levin Kent 
Ready or not, 2020 is here.  Along with the festivities of the New Year come the awards show season for Hollywood’s most glamorous.  ‘Tis the season for the rich and famous from all over the world to travel to the west coast in private jets and rock the red carpet showing off exquisite gowns that will likely be worn only once.

Two weeks prior to the Golden Globes, organizers changed the menu to offer only vegan options in an effort to curb greenhouse gasses.  Despite food orders being placed months in advance and the rigors of implementing such a large menu change with little notice, the chefs obliged.  You can imagine ripple effects throughout the agriculture community as our products quickly became the target of a nationally televised social activist-type statement.  

What’s most striking to me is the sheer irony of this effort to “encourage social awareness” of climate change. The short notice of the menu changes inevitably led to food waste.  Why not focus on things that would have an actual positive impact rather than an impulsive reaction causing more waste?  Most, if not all, of the attendees traveled to the event in low-occupancy airplanes, jets and automobiles.  Most of the clothing worn that night will likely only be worn once.  What about the electricity required to put on such a spectacle?  The carbon footprint associated with transportation, energy and specialty clothing eclipses that of all of agriculture, let alone the greenhouse gas emissions resulting from animal agriculture.

While accepting his award for best actor in a drama at the Golden Globes, Joaquin Phoenix championed the vegan menu effort, amongst several other notable parts of his acceptance speech.  He did make a jab or two at all of the private jets.

Hypothetically, what if the activists working to shut down animal agriculture were to succeed?  Reducing the production of animal agriculture will have a drastic, negative impact for the consumer as less meat supply with consistent demand will drive up the price of meats.  Similarly, if the demand for plant-based protein were to increase without having additional land in production, the consumer is facing a very parallel challenge with increased demand and constant supply, again driving prices higher.  The rich and famous may not worry about things like this but these increased prices will drastically impact the food choices of a parent of three living off of $46,800/year (the average salary in 2018 according to the Bureau of Labor Statistics).

Going meatless in efforts to curb climate change also misses the mark when looking at ecosystems and best management practices.  Over 80% of the land grazed by cattle is not suitable to produce other crops.  The same land on which cattle graze today once was home to millions of buffalo.  In many respects, the presence of cattle grazing mimics that of the buffalos’ presence in years past, which is in fact healthy for rangelands. With proper grazing and rest, the forage regrowth is quite beneficial to the natural environment.  I’ve seen evidence of wildfires quite literally stopping at fencerows with ample forage on the other side of a barbwire fence, just because it was grazed properly.  Possibly most important, rotational grazing and ample rest periods on grazing lands sequesters carbon from the atmosphere.  While this research is relatively new, it is quite encouraging in both agriculture and climate change conversations.

Climate change is getting increased attention from many different directions, whether from Hollywood, activists or political candidates.  According the EPA, in 2017 transportation was responsible for 29% of greenhouse gas emissions, generating electricity was responsible for 28%, industry 22%, commercial and residential sources 12% and agriculture represented only 9% of total greenhouse gas emissions that year.  I’m sure every there is room for improvement in every industry, including agriculture, but as Hollywood’s awards season continues, I hope the rich and famous consider their own carbon footprint.
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Alternative protein products

10/1/2019

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By Amelia Kent 
Alternative protein products are making their way into retail markets in multiple forms.  Whether in the form of a plant-based protein looking and tasting like beef or a product grown from beef cells in a lab, beef as we know it has some new competition in the retail marketplace.  In many respects, this shouldn’t come as a surprise to farmers and ranchers as the spectrum of consumer products, services and technology has experienced more compounded growth in the past century than in the all of the previous history.

However, as these alternative proteins are gaining traction in the meat cases and menus our beef occupy, we have a new competition with which to contend.  For many, this is an uncomfortable threat, but I see it an opportunity.  I heard the example of a group choosing to eat at a burger joint that also serves the alternative burger allowing for a vegetarian choice instead of another more-vegetarian restaurant that wouldn’t serve the group as much beef.  For me, as a beef producer, that’s a win.

These choices are also offering cattle producers a chance to highlight the sustainability of beef production.  Contrary to significant public perception, beef production is incredibly sustainable and conservation focused.  Most people are not aware that most of the land cattle graze is not suitable for other types of production.  Something I’m just starting to learn about is how to achieve carbon sequestration through rotational grazing.  I firmly believe that farmers and ranchers more intimately know the land they manage, the ecology and their environment than many of our urban counterparts.  Given much of the marketing rhetoric about alternative proteins hinges on “being better for the environment,” we all must speak up.  We have to share, and even brag, about the conservation measures we take, how much those aspects mean to us, and how we weave conservation and sustainability into our business models.

Three additional aspects to consider are labeling, nutrition and the ingredient list.  When comparing those three lists side by side for all three of the said products, the all-beef burger has the most protein and the only ingredient is ground beef.  In comparison, the alternative protein burgers have at least 5 grams less protein, more than 100 additional calories, and over six times as much sodium.  Additionally, the ingredient list for each of these options has more than TWENTY items!  Considering how much of the interest surrounding these alternative proteins is driven by health conscious marketing, we should be screaming from the rooftops about how healthy our beef is!

In all of this, we must not be disrespectful of consumer choice.  I know it’s easy to disparage these competing products, but I caution against doing so.  First, there are farmers growing and selling many of those products listed in the ingredient list.  There are too few of us in the agricultural community to be fighting in and amongst ourselves.  If these alternative protein products offer additional market outlets to farmers growing other crops, I’m glad for that.  Goodness knows we all need all the help we can get!  Another fact to remember is that taste wins in the marketplace.  We may not sell our beef to vegans and vegetarians.  But for those consumers who are buying and eating with health and environmental priorities in mind, we need to convey to them the healthful and sustainable aspects of our industry we know to be true.  Taste can carry the rest of the sell.
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PSA: ALL of the meat and milk you buy is antibiotic-free

8/1/2019

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By Amelia Kent 
​More and more often, I see things floating through media outlets either talking favorably about or instilling distrust in our food supply.  An oldie but goodie reads “PSA:  ALL of the meat and milk you buy is antibiotic-free.”
 
Several people whom I immensely respect shared that message on social media, as did I. This is an important reminder when there are so many different labels targeting consumers, some of which have very good points and many of which are purely marketing ploys. 
 
What I didn’t anticipate in this casual share were comments dissecting the word play, referencing antibiotic (over)use in livestock and in turn antibiotic resistance in humans.  Yet I am not surprised in these comments, nor dismissive.  As farmers and ranchers raising the animals that enter our food supply, we need to be front and center in dialogues such as these.  Yes, a dialogue, a friendly and respectful exchange; and not a debate or argument.
 
We know the daunting figures that agrarians represent less than 1.5% of our society, and that number keeps getting smaller.  If we don’t speak up for ourselves, tell our own stories, and provide respectful explanations of our practices, we’re leaving ourselves, our neighbors and our customers open to fueled misinformation. 
 
Let’s revisit that antibiotic resistance dialogue.  Can farmers and ranchers be better managers in administering antibiotics?  Sure, but what does that look like?  The Veterinary Feed Directive enacted in January 2017 is a major step forward in that better management through increased regulation, and preliminary data shows a sharp reduction in the use of antibiotics in cattle feedlots and hog operations.  
 
A working relationship with your veterinarian is another incredibly helpful tool, even if that means a quick text or call rather than an in-person visit.  That same working relationship with a veterinarian is extremely important anyway, but if a health problem does arise, that existing relationship between the farmer and the veterinarian ensures the vet’s familiarity of the herd and farm in question, and helps potentially mitigate liability.
 
Livestock are the common blame for antibiotic resistance, but something that is frequently left out of the antibiotic resistance conversation is overprescribing in humans.  This doesn’t mean one or the other are to solely or mostly blame.  I firmly believe everyone needs to be good stewards of the medical tools on which we rely, regardless of the industry in question.  While farmers and ranchers know we eat the exact same food being produced and marketed in the grocery store, we need to do a better job conveying that to our neighbors and the general public.  
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Women’s History Month: Contributions of Women to the World and Agriculture

3/1/2019

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By Amelia Kent
Women’s History Month annually highlights the contributions of women to the world and agriculture is no exception. 

Did you know over 3,500 of Louisiana’s farms have women in both ownership and management roles?  I didn’t know that until I read a statistic from the Louisiana Women in Agriculture Conference, which is being held this year on March 21.  
 
For me, watching women working in various roles within agriculture has always been normal.  My grandmother is a renowned plant propagator who owns a wholesale nursery. My mother worked alongside my father on the ranch they founded, owned and ran together, and now helps run my grandmother’s nursery. In my childhood, I remember countless ranch women running their own ranches or working alongside their husbands.  

None of those examples are lost in the past – it is very much so still true today!  In fact, women are starting to be recognized more for their contributions and we’re seeing more women holding leadership positions in agricultural organizations. Mrs. Linda Zaunbrecher has been inducted into the Louisiana Agriculture Hall of Distinction this month– only the second woman to do so.  Last year, my grandmother was the first.
 
Several years ago, I attended a communications training program hosted by the Farm Bureau Women’s Committee and at the very beginning asked why it was a women’s communications bootcamp and not open to men as well.  My curiosity was quickly satisfied when one of the trainers answered that there is empirical data showing women tend to be more effective communicators than men.  To say I was surprised is an understatement.  

When that same trainer started explaining some of the reasons why, it made complete sense.  Oftentimes, women buy the groceries, drop kids off and pick them back up from school, and tend to many of the household decisions.  Regardless of location and career differences, those are some starting points to common ground.  As advocacy is becoming more of a buzzword, social media controls much of our marketing and too much of our lives, and blogs are as popular as ever, women have really made a name for themselves in the world of communication and advocacy.  The AFBF GOTeam is comprised of a 60+ percent women.

These roles are not limited to effective communication.  I can think of numerous examples of farms and ranches that are solely owned by women or owned by a married couple but managed by the wife or even owned by a couple who shares management roles.  

For the past two weeks, I’ve been challenged with addressing my farm chores while simultaneously planning packing our entire house to finally fix the floors after flooding in 2016.  To say my stress level has been high is quite an understatement, but it’s something I know I can manage with the role models I’ve had from my past.  
 
I wonder if women are gaining more roles, or if it’s becoming more visible and socially acceptable for women to have these roles?  What are roles held by women in your farming operations?

 
 Amelia Kent and her husband, Russell, raise beef cattle and hay in East Feliciana Parish. Amelia is a past chair of Louisiana’s Young Farmers and Ranchers Committee, is currently a member of the - Partners in Advocacy Leadership program with AFBF, and serves on the Cattlemen’s Beef Board. Find them on Facebook at Kent Farms; or on Instagram and Twitter @kentfarms_la.  
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